The Booty Boom: Why Glute Training Deserves Its Own Space on the Gym Floor
Strength training has changed.
Walk into almost any modern gym and you’ll see members training differently from a decade ago. Strength areas are busier, plate-loaded equipment has become increasingly prominent and lower-body training has moved far beyond the traditional leg press, extension and curl.
One area in particular has become impossible to ignore: glute training.
From hip thrusts and abduction movements to squats and targeted lower-body exercises, members are increasingly looking for equipment that allows them to train the glutes effectively, progressively and with confidence.
For gym operators, that presents an opportunity.
Rather than members adapting traditional equipment, occupying benches and racks or creating their own exercise set-ups, facilities can provide a dedicated training environment built around the movements people increasingly want to perform.
That’s exactly where the DHZ Booty Range, available in the UK through PSLT, comes in.
Glute training has moved into the mainstream
Glute training is no longer a niche corner of strength and conditioning.
The continued growth of strength training, combined with greater awareness of lower-body performance and the influence of fitness content across social media, has helped make exercises such as hip thrusts, abduction movements and squat variations familiar to a much wider audience.
And importantly, this isn’t simply about aesthetics.
The glutes play an important role in hip extension, stability, lower-body strength and athletic movement. As training habits evolve, operators have an opportunity to provide equipment specifically designed around these increasingly popular movement patterns.
The DHZ Booty Range has been developed to do exactly that – combining specialist lower-body movements with the feel and progressive loading associated with plate-loaded strength equipment.
Five machines. One focused training zone.
At the heart of the DHZ Booty Range are five core specialist products, designed to target the glutes and wider lower body through complementary movement patterns.
Rather than simply adding more equipment to an already crowded strength floor, the range gives operators the opportunity to create a clearly defined glute and lower-body training zone.
Each machine provides a dedicated movement rather than asking users to recreate it using benches, barbells, cables or other pieces of equipment.
The result is a more purposeful training environment: one where users can move between complementary lower-body exercises within the same area of the gym.
The range incorporates specialist equipment for hip thrust, abduction and squat-based training, giving users different ways to target the glutes and surrounding lower-body musculature.
It also creates something increasingly valuable from an operator’s perspective: a recognisable destination within the gym rather than simply another collection of strength machines.
Meet the Five: The DHZ Booty Range
Five specialist machines. Five different approaches to lower-body training. Together, the DHZ Booty Range gives operators the tools to create a dedicated glute and lower-body training zone that combines targeted movement, progressive plate-loaded resistance and commercial-grade design.
DHZ Standing Hip Thrust
A different approach to one of the gym floor’s most popular glute exercises.
The A605L brings the hip thrust into a standing position, with biomechanics designed to support an effective hip-extension movement. Its dedicated set-up removes the need for benches, barbells and pads, creating a simple and accessible way for members to incorporate hip thrusts into their training.
DHZ Smith Hip Thrust
A guided solution for progressive hip-thrust training.
The A609 combines the familiar hip-thrust movement with a guided 3D Smith-style system. Designed specifically around glute training, it provides a dedicated alternative to improvised barbell and bench set-ups while retaining the progressive resistance experienced strength users are looking for.
DHZ Pendulum Squat
Controlled, powerful lower-body training.
The A610 Pendulum Squat uses a guided movement path to support deep, controlled squat movements targeting the lower body. A large back pad and stable platform help create a secure training position, making it a strong addition to a specialist glute and lower-body strength zone.
DHZ Glute Kickback
Targeted glute training with progressive resistance.
The A619 provides a dedicated plate-loaded solution for the glute kickback movement, allowing users to focus on hip extension without relying on cables or improvised set-ups. Its specialist design makes the purpose of the machine immediately clear while adding another complementary movement to the Booty zone.
DHZ Standing Abductor
Take abductor training off the seat.
The A629 Standing Abductor is designed to support glute activation through a natural standing training position. Its plate-loaded design, ergonomic thigh support and stable training platform provide an alternative to traditional seated abductor equipment and complete a varied specialist lower-body training offer.
Five machines. One complete training experience.
Individually, each machine brings a specialist movement to the gym floor. Together, they allow operators to create something much more distinctive: a dedicated destination for glute and lower-body training.
The range can be introduced as a complete zone or selected pieces can be integrated into an existing strength area, giving operators the flexibility to create a solution around their available space, member profile and budget.
Why dedicated equipment matters
Many of the exercises targeted by the Booty Range can, of course, be performed using traditional free weights.
A hip thrust can be performed with a barbell and bench. Abduction exercises can be replicated using cables or bands. Squat variations can be performed using racks and free weights.
But that doesn’t necessarily make those approaches the best operational solution for every member – or every commercial gym.
Think about the traditional barbell hip thrust.
A member may need a bench, barbell, plates and padding before they even begin their working sets. That equipment may need to be moved into position and, once the exercise is complete, returned elsewhere.
In a busy facility, that can create congestion and occupy equipment that other members want to use.
Purpose-designed equipment changes that.
The machine is ready for the movement. Set-up becomes more intuitive. Loading is straightforward. And the user has a clearly defined piece of equipment designed specifically for the exercise they want to perform.
It’s not about replacing free weights. It’s about giving members another, more accessible way to train.
From equipment to destination
There is also a bigger opportunity for operators.
Instead of viewing specialist glute machines individually, the five-piece Booty Range can be considered as a training zone in its own right.
We’ve already seen gym floors evolve in this way.
Functional training moved from a few accessories in the corner of a gym to dedicated functional zones. Free-weight areas expanded as strength training became more mainstream. Performance spaces, lifting platforms and specialist strength areas are now prominent features within many facilities.
Glute and specialist lower-body training has the potential to follow the same path.
A dedicated Booty zone can create a highly visible feature on the gym floor, respond directly to current member training behaviours and provide something members can immediately understand.
It can also help introduce a broader audience to plate-loaded strength training.
Plate-loaded areas can sometimes appear intimidating to less experienced users. Equipment with a clearly defined purpose and movement can help bridge that gap, giving more members the confidence to incorporate resistance training into their workouts.
Designed to stand out
A dedicated training area shouldn’t just perform well. It should look like it belongs in the facility.
The DHZ Booty Range offers customisation options across frame and upholstery finishes, allowing operators to create equipment that complements their existing gym design or deliberately makes the Booty zone stand out.
That creates opportunities to think beyond individual machines and consider flooring, graphics, mirrors, lighting and branding around the equipment.
For independent gyms, leisure centres, universities, sports facilities and multi-site operators, it provides another way to create a distinctive member experience rather than simply filling floor space.
A smarter investment in strength
There is a commercial consideration too.
Operators are under pressure to continue improving the member experience while ensuring capital investment works harder.
DHZ Strength provides PSLT with an extensive commercial strength portfolio spanning fixed resistance, plate-loaded equipment, racks, benches and specialist ranges. The equipment is designed to provide commercial durability and performance while maintaining a competitive price point.
The Booty Range brings that proposition into one of the fastest-evolving areas of the strength floor.
Operators don’t necessarily need to replace an entire strength area to make an impact.
A specialist zone can be introduced as part of a new gym development, incorporated into a refurbishment or used to refresh an existing facility with equipment that feels noticeably different to members.
More than simply supplying the machines
Creating an effective training zone isn’t just about choosing five pieces of equipment.
Where does the zone sit within the facility? How does it interact with the existing strength and free-weight areas? Is there sufficient circulation space? How should the machines be positioned? And how can the area be visually integrated into the wider gym?
As a complete fitness solutions partner, PSLT can support operators beyond the equipment itself.
From gym design and space planning through to equipment supply, logistics, installation, trade-in and ongoing servicing, the team can help operators consider how specialist equipment fits into the wider facility and member journey.
As the exclusive UK distributor of DHZ Strength, PSLT also provides access to the wider DHZ portfolio, allowing a Booty zone to sit alongside complementary plate-loaded and fixed-strength equipment as part of a complete strength solution.
Is it time to give glute training its own space?
Member behaviour has always influenced the evolution of the gym floor.
Cardio changed.
Functional training created entirely new zones.
Free-weight and strength areas expanded as resistance training became increasingly mainstream.
Now operators should be asking whether specialist glute and lower-body training deserves the same consideration.
The question isn’t whether members are training their glutes.
They already are.
The more interesting question is:
Has your gym floor been designed to help them do it?
Discover the DHZ Booty Range
Explore the five-piece DHZ Booty Range and discover how PSLT can help you create a dedicated lower-body training zone within your facility.
From a single specialist machine to a complete gym transformation, talk to the PSLT team about creating a strength environment designed around your members, your space and your budget.